High-performance Bricks build for a global fall protection brand

Client

Kee Safety asked us to take Lighthouse Safety’s new brand and turn it into a fast, conversion-ready site for their US fall protection division. The Lighthouse team arrived with clear guidelines and layout ideas. We translated that into

Lighthouse Safety delivers fall protection systems and training across North America as part of the Kee Safety group. Their work keeps people alive on high-risk sites, so their site has to be clear, fast, and trusted by contractors, HSE teams, and procurement.

Brief

Kee Safety wanted Lighthouse Safety’s new brand live on a site that would actually drive training bookings and enquiries, not just sit as a brochure. The Lighthouse team supplied tight brand guidelines and two layout directions. Our job was to translate that thinking into a Bricks build the in-house team could edit, while setting the right foundation for organic search and paid traffic.

Solution

Lighthouse Safety’s brand used strong diagonal lines and layered text. That works in Figma. It breaks fast when you add real content, mobile screens, and a multilingual group roadmap.

We built custom Bricks components to keep those angles sharp while giving Lighthouse flexible content blocks for future campaigns and acquisitions. Headlines and solution labels lock cleanly to those angles at every breakpoint, without hand-coding each page.

Technical UX Challenges

Lighthouse Safety’s brand used strong diagonal lines and layered text. That works in Figma. It breaks fast when you add real content, mobile screens, and a multilingual group roadmap.

We built custom Bricks components to keep those angles sharp while giving Lighthouse flexible content blocks for future campaigns and acquisitions. Headlines and solution labels lock cleanly to those angles at every breakpoint, without hand-coding each page.

Solution

We built the site around one core action: booking or planning training. The scheduling system sits at the top of the home page and appears in each key section, so site visitors always see a next step.

Navigation groups content by how buyers think: solutions, applications, industries, and training. Each path leads back to booking routes and contact options in two to three clicks. No dead-end pages. No vanity content.

Information architecture

We rebuilt the URL structure and page hierarchy to match how Lighthouse sell and how Kee Safety reports. Service lines, applications, and training routes now sit in a clean, predictable tree. This makes life easier for Lighthouse’s sales team, in-house marketers, and anyone running PPC or reporting across the group.

Menus mirror that structure. Key services, solutions, and applications are always one hover away. Users quickly find the right path, and teams across Kee Safety have a clear pattern for new content.