What We Did
When working with a brand strategy for a large organisation, there are often so many people involved in the process, each with their own sets of ideas and inputs. It can be a challenge to take that into account and yet still produce an outcome that everyone loves.
Our creative team rose to the challenge and worked closely with both the tech & change team and the careers team to produce the final design
Challenges of Large Companies
Ever wonder what goes into a logo design? Especially when the outcome may appear simple.
We create several ideas for a client. This starts with pen and paper, where we scribble out a few ideas. We take our ideas into Illustrator and create several concepts, which we present in a nice PDF.
At this stage, the client usually chooses a couple of ideas they want us to develop further, so much fine-tuning is done.
The final design was based on these nine shapes, which graduate in both colour and shape. Our concept of green to blue represented technology and change. However, we also looked at other colour combinations, which included various colour selections from PFG’s sub-brands.
The benefits of working with Made By Factory
Working with a digital agency proved a major advantage when producing high-quality design and print for the hotel’s marketing collateral.
Investing in quality graphic design services can be highly beneficial, as it can help businesses create professional, effective designs that will resonate with their target audience and get them noticed. Any brand should always try to present itself with the best marketing collateral possible; professional design services are the way to achieve this.
Made By Factory is your go-to digital marketing partner, specializing in creating tailored strategies that drive results. Our team of experts is passionate about helping construction businesses grow and thrive online.
We are proud to have contributed to this success. Suppose you want a beautiful, creative and well-thought-out design. In that case, whether it’s a full brand identity, product photography, or corporate marketing materials, we can provide an end-to-end solution to make your brand stand out.