Trafford Youth Trust Branding
The Trafford Youth Trust (TYT) is a charity that works to provide young people with access to educational, cultural and leisure opportunities they would not otherwise have.
We were approached by Trafford Youth Trust, a newly formed Community Interest Company invested in by Trafford Council, to create a brand identity for them. In this branding exercise, we explored many ideas but were clear on one thing: we wanted to make the brand appealing to young people and almost give it a designer label-like feel.
The existing logo didn’t appeal to their target audience of 16+ due to its childlike typeface. We needed to create something more on par with their message.
Designing for Trafford Youth Trust
We started with the client’s existing logo as a starting point but wanted to take them on a journey and explore other options.
Therefore, we took a different approach and worked with the existing logo to give it a fresher look. We also looked at examples of other youth programmes for inspiration, examining what worked well and what did not.
We also considered the accessibility, usability and scalability of the logo in various mediums, such as print, digital and merchandise. We wanted to ensure that any branding we created was flexible enough to be used across all platforms.
We continued to explore possibilities and experimented with the letters TYT to develop this bold symbol. This was further explored, leading to the final concept – a brand that looked almost like a clothing line. The logo is shown here, and the overall brand is still in development, with voice and message.
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Continuing The Design
In the end, a powerful brand identity was crafted for Trafford Youth Trust, which included an updated logo, visual style and messaging that appealed to the organisation’s target audience.
The brand identity development has allowed TYT to start building relationships with its target audience and strengthen its reach. We are proud to have been part of this important project and look forward to continuing to work with them on other projects in the future.
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