Creating a Brand Identity for The Trafford Youth Trust Project.

Trafford Youth Trust Branding

Client: Trafford Youth Trust

The Brief

As a newly formed CIC, invested in by Trafford council. the Trafford Youth Trust needed to establish a brand identity. So, they came to us.

With this branding exercise we explored a lot of ideas, but we were clear on one thing. We really wanted this to have an appeal to young people, and almost make it look like a label. so this was our approach.

Trafford Youth Trust Logo, Made By Factory a Digital Agency in Manchester

Designing for Trafford Youth Trust

The client had an existing although temporary logo as a starting point. What we wanted to create was radically different so we had to take our client on a journey to show our thought process.

shown here at the top is what they already had. It didn’t appeal to the older youth demographic. 16+ Largely because of the childlike typeface.

The second design in this image works with the existing logo but tries to give it a fresher look.

Here are a few more ideas we explored. Trafford Youth Trust had given us examples of many other youth programmes, and we looked around for inspiration. What worked well and what didn’t.

Trafford Youth Trust Image 1 by Factory, Brand Agency in Manchester
Trafford Youth Trust Image 1, By Factory, Brand Agency Manchester

Continuing The Design

To continue, we went wild with the letters TYT to see what we could derive from them. At this point we could see the beginnings of a bit of a cool symbol starting to form so we explored this idea further and came up with our final concept.We wanted to create a brand that looked almost like a clothing line

The final logo is shown here. the overall brand is still very much in development, with voice and message.

Trafford Youth Trust logo Graphic Design Company Manchester
trafford youth trust By Factory. Branding Agency in Manchester

A Bit About Us

Factory is an award-winning digital marketing agency.

We are builders of high-quality websites and web applications, marketers of business, designers and creators of beautiful brands.

If you would love some beautiful branding, why not visit our Manchester Graphic Design Studio and talk to us about your project?

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