After lots of hard work and studying, Back in June, we achieved Google Partner status. Was there a better way to celebrate this achievement than to receive an invite to Google London for a Google Partners Badge Celebration event? We think not.
It was an excellent opportunity to meet with other agencies and share insights into the world of online advertising. Google treated us to a sneak preview of some of the latest beta projects and fun 3D virtual reality headsets.
Enough of all that frippery, though. We get asked the same question when we say we are Google Partners. "What does that mean?"
In short, it means a few things. Firstly, we manage Ad accounts for multiple clients, and we have to work a certain level of client spending to qualify. There are five specialisms in Google Ads, those being Search Advertising, Display Advertising, Video Advertising (YouTube) Shopping Ads and last but not least, Mobile Advertising. We also must have a minimum quality score on the account to keep the badge.
Google base quality score on the performance of the ads, click-through rates and more. Finally, we have the expert backing of account representatives who assist us with customer relations and Google Ad account strategy. In short, it means you have the assurance that an expert team is handling your digital marketing team who will continually look to get the best performance from it. Get in touch with us today if you would like to learn more about having your digital presence handled by experts who will assist you with your whole strategy.