The Client
123 People Development delivers leadership and management training across the UK, with a strong focus on live online delivery for corporate teams. The business already had a full calendar of courses; it needed a website that matched that level and took bookings without admin bottlenecks.
123 chose our Elementor WordPress tier so the team could create and edit pages in-house while we handled UX, structure, branding, and the technical build.
Our role: turn a cluttered brochure site into a clear booking hub, refresh the brand, and put a simple content structure in place that the team could maintain themselves. Alongside the build, we set up a focused social content plan for LinkedIn and Facebook to back up the new site.
The Problem
When we stepped in, 123 People Development had a content-heavy, dated site with a confusing structure and an image-led brand that no longer felt right. The company had grown through reputation and referrals, which meant the website lagged behind. With more training moving online and competition increasing, the team wanted a site that reflected their expertise, handled bookings, and gave them a stronger base for future marketing.
123 asked us to lead on brand, UX, and build, with a clear brief: make the site easier to navigate, easier to buy from, and easier for the team to update.
Years of course pages, one-off offers, and blog posts had piled up into a wall of content. Key courses were hard to find, calls to action sat in the wrong places, and the most valuable work hid behind generic copy.
Social Media Support
We worked with Sam on some lean and simple evergeen social graphics for use across Linkedin and a calendar for self management. She already showed up consistently; our job was to tighten the message, align it with the new site, and take some planning off her plate.
Cleaner Website Visuals
The visual identity revolved around a stock fish graphic and muted colours that weakened the impact of serious leadership work. We needed a sharper logo, a bolder palette, and consistent use of both across the site and social channels.
The biggest functional gap: booking and payment. Courses required manual enquiry and chasing, which cost time and created friction for buyers. A clean, self-serve booking flow with online payment sat at the centre of the project.
We started with the brand. Together with 123, we retired the stock imagery and created a crisp wordmark with a strong supporting palette. The new identity emphasises clarity and authority, which carries through site layouts, buttons, and social assets.
Next, we rebuilt the site architecture around how buyers actually choose training: by topic, format, and date. Courses sit in clear categories with straightforward summaries, outcomes, and next steps. Supporting content such as about pages and resources now sits in its own area, instead of competing with course listings.
Andi and her team spent time with me to understand exactly what I was trying to achieve. They respond quickly to my requests and always ensure work is completed timely and to a very high standard. I would most definitely recommend Made by Factory
Integrated Booking & Payment Solution
For bookings and payments, we implemented WooCommerce and configured courses as products with date-based options and clear availability. Buyers can now move from course overview to checkout in a few clicks, and the team sees bookings and revenue in a central dashboard.
Alongside the build, we worked with founder Sam on a lean social strategy for LinkedIn and Facebook. She already showed up consistently; our job was to tighten the message, align it with the new site, and take some planning off her plate.
We set up monthly content plans, drafted core posts for Sam to personalise, and built reusable templates inside Canva that mirror the website design. That mix keeps her voice front and centre while easing the load of coming up with ideas from scratch.
Turn your training site into a booking engine
You sell expertise. Your website needs to sell the next course date. Talk to us about a WordPress build that you can update yourself, with a booking flow that actually gets used.
