Working with Andi and the team at Made by Factory has been a lovely experience. They’ve provided us with a responsive, effective website centred around user experience. The team communicated well throughout the project and continue to support us closely whenever needed. I would definitely recommend them.
SEO For Construction
SEO Agency Manchester
Be Visible On Google With SEO Services That Work
Ranking on Search Engines needs a combination of factors including page speed, fixing errors, website code written for search engines and content designed for humans.
Ranking on Search Engines needs a combination of factors including page speed, fixing errors, website code written for search engines and content designed for humans. At our Manchester SEO Agency, we can:
Build SEO Friendly Websites
Fix & Improve Existing Websites
Provide Ongoing SEO Strategy
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Take your business to the next level
Full SEO Audit
We begin with a technical audit of your website. We can carry this out free of charge. Its a great place to start your SEO strategy. We look over 90 technial factors to determine your overall site health. Beginning with errors which are a must fix, and moving on to other warnings that may or may not need addressing depending on how likely they are to have an effect on your website. We find the most common errors are simple things like duplicate or missing meta data, which makes a big difference to how and where the search engine decides to index your website. We also look at page speed, design, UX, and overall Conversion Rate Optimisation, since its not just about a visitor finding your site. it’s about what they do when they get there.
Error Free Websites
In our experience its always best to address the errors first. adding or improving content to a site thats riddled with errors or really slow isn’t going to accomplish a great deal. Although you can jump right into keywords and search volume data, we prefer to start with the healthiest website possible in order to achieve maximum results. In some cases the strategy is to build an SEO friendly website and start from there. We will help you find the best solution.
Technical SEO & On Page SEO
After we have created our inital strategy we will adress technical errors in the website’s code, giving us a clean slate to work on content changes. In our experience we have seen some terrible seo practices with content. pages stuffed with keywords that don’t sound natural. Content needs to be produced in a way that a search engine can index it, but not in a way that the user thinks its nonsensical. Getting the user to your site may be a challenge, but its only a small part of it. driven traffic needs to result in a desired action, a sale or an enquiry.
Link Building Strategy
Link Building is still an essential part of an effective SEO campaign & quite often the missing piece of the puzzle that gets overlooked. Both internal links (links within your website to other pages on your website), external links (links on your page to external authoritative website) and backlinks (links from other websites to your own). Comparing sites with similar content age and domain authority , the one with the most backlinks almost always outranks the other. Whilst we don’t know exactly how the Google Algorithm uses backlinks to rank your website, we know right now, they still play an important part and should be included in an effective SEO Strategy. Of course if you are a market leader, the chances are you already have plenty of backlinks.
SEO Ranking Factors
Knowing which keywords to rank for is great, but if your customers are just going to leave because your site is slow, or has confusing content, what’s the point? We don’t want to see anyone throw marketing spend down the drain.
Page speed and ease of use are some of Google’s many ranking factors. As Google partners, we know a thing or two about PageRank and online visibility Page speed and ease of use are some of their ranking factors.
There are over 200 factors it looks at when deciding where to put your web page in the search results. We won’t list all of them here, that would be silly, but some of the most important factors are quality of content, speed, mobile adaptive, security and even the site’s code itself. Secured sites (HTTPS vs. HTTP)
We carry out extensive keyword research using a variety of tools. Most Manchester SEO clients come to us with an idea of what they think their main keywords are. Its also common in our experience for clients to proudly tell us what they rank #1 for. What most don’t know, and haven’t been reported on is the search volume. There is absolutely no point in being in first place on Google for “Dog Walking Services In Little Bottom On Sea” if no one ever searches for that term. So we start by discovering which words your website actually ranks for, and what similar sites rank for those keywords, how you compare to those other similar sites and how many people are actually searching for those keywords. We can find things that you may not have thought of.
The overused phrase content is King, whilst worth considering doesn’t apply to every site. Its about relevance too. An ecommerce site may rank much higher than another page for the same keyword, simply because the intent of the search query may indicate a user is looking to shop. So we tailor your SEO strategy to the individual business. As Google Shopping Specialists and Shopify Partners, we would always recommend an ecommerce SEO strategy went hand in hand with Google Shopping Ads.
Expert SEO Content Writing
Content should be written for humans and optimised for search engines and not the other way around. It needs to inform, engage and promote the desired action. Google identify the primary reasons for users engaging with your content. Want to know, want to go, want to do, want to buy. Google calls these moments ‘Micro Moments‘ and they should be at the core of your content.
In most cases our clients can provide us with a level of content, although we understand you can often be busy. We can either create a list of ideas for content or we can produce it for you. We work with a variety of industries, and work with our clients to produce high ranking content, or help our clients to produce content we can further optimise.
Recent SEO Projects
Keyword Strategy Development
Our keyword strategy development service is the compass that guides your SEO journey. We meticulously research and select keywords that are relevant to your business, highly searched for, and have a competitive edge. This process is like unlocking the secret language of search engines, ensuring your content speaks directly to them and your target audience.
Our on-page optimisation service is akin to giving your website a first-class makeover. We meticulously fine-tune every aspect, from meta tags, images, and headers to URLs and content. This ensures that each page not only looks appealing to the human eye but also wins favor with search engine algorithms.
Off-Page SEO & Link Building
Think of our off-page SEO and link building services as your brand’s ambassador in the digital world. We secure high-quality backlinks from reputable websites, effectively extending your digital reach and improving your site’s authority and ranking. It’s like having a network of influential friends who vouch for your credibility.
Our local SEO service is like your online local guide, making sure your business gets found by customers in your area. We optimise your online presence so that when locals search for your products or services, you’re right there at the top of their results. It’s about being the go-to choice in your community
Our technical SEO service is the engine oil that keeps your website running smoothly. We delve into your website’s backend to optimise site speed, mobile compatibility, and indexing. We ensure that all the technical aspects of your site are performing at their peak, offering a seamless user experience.
Our content optimisation service is like having a skilled chef prepare your content. We carefully blend in keywords, create compelling meta descriptions, and ensure your content is digestible, engaging, and shareable. This isn’t just about making your content tasty for search engines, but also for your audience.
Our SEO audit service is like a thorough health check for your website. We scrutinise every aspect of your site to identify areas of weakness and opportunity. This comprehensive examination allows us to diagnose any issues and prescribe the best course of action to improve your site’s overall performance.
Our SEO consulting service is your personal guide through the labyrinth of SEO. We provide expert advice, strategic planning, and ongoing support tailored to your unique business needs. Whether you’re a seasoned pro or new to SEO, we’ll be there every step of the way, ensuring your journey leads to success.
What our clients say about us
Just a few nice things people have told us
I was referred to Made by Factory by a business associate and have found the team to be extremely knowledgeable and skilful. The team is always prepared to go “above and beyond” and offers a level of service that you simply don’t get from larger agencies. Made by Factory are a pleasure to work with and I would recommend them strongly to any interested partie
Amazing company! Talented and very understanding about the needs and requirements of our company. Factory listens to everything we have to say and then portrays are requirements in an amazing way with the marketing.
Well done guys!
With Page one for ‘SEO in Manchester and ‘SEO Agency in Manchester’ the results speak for themselves. The best part is, this makes us jump around a bit in excitement, being a bit nerdy and all. Made By Factory specialise in crafting speedy, visually amazing SEO optimised websites and then delivering killer SEO services and Ad Campaigns.
Being seen on Search Engines is a means to an end. Search Engine Optimisation is all about sales, revenue and converting leads into money! That’s why we take an all round approach and use whole range of white hat tactics for on page and technical SEO. Page one rankings aren’t the dark art people assume they are. With a solid SEO strategy, time, implementation and a little know how, we can have your site performing with the best of them!
Based in Manchester, with clients all across the UK, the EU and the United States, so we are available via zoom, wherever you are.
SEO is a long term strategy that can provide great return on investment. Results are long live and won’t disappear immediately if you stop for a while. No matter how much you do optimise for search engines, there are always more things you can do, such as improve your domain authority, build backlinks, add and optimise more content. In spite of the great benefits, it can take several months to see any real results, so we recommend an ongoing strategy.
SEO is one of our core services. With so much business now taking place online and even more offline businesses moving away from bricks and mortar, online visibility is everything.
It’s our mission to perform SEO without jargon, smoke or mirrors. We will always work with you, our clients, to educate you in the best possible ways to look after your own website, write better content for SEO, and save unnecessary costs just by knowing how to produce SEO-friendlier content.
We build all our websites with the best SEO practices in mind & we are able to offer one on one training or group remote training, both with SEO and Google Ads.
Frequently Asked Questions About SEO
Have some questions about SEO? We will try to answer them here.Contact us
Absolutely! SEO (Search Engine Optimisation) is crucial for businesses in today’s digital landscape. It plays a vital role in improving your online visibility and reaching your target audience effectively.
SEO helps boost your website’s visibility on search engines like Google. By optimising your website with relevant keywords and valuable content, you can improve your rankings in search results. This means that when potential customers search for products or services related to your business, they are more likely to find your website. Increased visibility leads to more organic traffic, which can result in higher conversion rates and business growth.
SEO also allows you to target specific keywords and phrases that are relevant to your industry. By doing so, you can attract highly targeted traffic to your website. These are people who are actively searching for what you offer, making them more likely to convert into customers. SEO helps you position your brand in front of the right audience at the right time, increasing your chances of success.
Ideally, you want to keep this number as low as possible because it indicates that your visitors have found what they need and stayed on the page long enough to read or interact with the content.
The average bounce rate for websites usually sits around 40-60%, so if yours is higher than that, chances are high that you have a high bounce rate that needs attention.
You can identify high bounce rates easily by using Google Analytics or any other tracking tools, which will provide data about how many of your website visitors complete desired actions, such as signing up for mailing lists or purchases on checkout pages.
Bounce rate is the percentage of visitors that leave your website after viewing just one page.
In itself, the statistic can be problematic. A visitor might visit one page and take action, which results in a conversion. So even if a ‘bounce’ is recorded, the visitor found value in your content.
The general idea, though, is that if someone visits and leaves, you should try harder to make them stay.
Our Web Design and SEO services can help make sure your website leads the right people along the right path of conversion so bounce stays nice and low!