SEO Agency Manchester

We begin with a technical audit of your website. We can carry this out free of charge. Its a great place to start your SEO strategy. We look over 90 technial factors to determine your overall site health. Beginning with errors which are a must fix, and moving on to other warnings that may or may not need addressing depending on how likely they are to have an effect on your website. We find the most common errors are simple things like duplicate or missing meta data, which makes a big difference to how and where the search engine decides to index your website. We also look at page speed, design, UX, and overall Conversion Rate Optimisation, since its not just about a visitor finding your site. it’s about what they do when they get there.

In our experience its always best to address the errors first. adding or improving content to a site thats riddled with errors or really slow isn’t going to accomplish a great deal. Although you can jump right into keywords and search volume data, we prefer to start with the healthiest website possible in order to achieve maximum results. In some cases the strategy is to build an SEO friendly website and start from there. We will help you find the best solution.

After we have created our inital strategy we will adress technical errors in the website’s code, giving us a clean slate to work on content changes. In our experience we have seen some terrible seo practices with content. pages stuffed with keywords that don’t sound natural. Content needs to be produced in a way that a search engine can index it, but not in a way that the user thinks its nonsensical. Getting the user to your site may be a challenge, but its only a small part of it. driven traffic needs to result in a desired action, a sale or an enquiry.

Link Building is still an essential part of an effective SEO campaign & quite often the missing piece of the puzzle that gets overlooked. Both internal links (links within your website to other pages on your website), external links (links on your page to external authoritative website) and backlinks (links from other websites to your own). Comparing sites with similar content age and domain authority , the one with the most backlinks almost always outranks the other. Whilst we don’t know exactly how the Google Algorithm uses backlinks to rank your website, we know right now, they still play an important part and should be included in an effective SEO Strategy. Of course if you are a market leader, the chances are you already have plenty of backlinks.

Link Building is still an essential part of an effective SEO campaign & quite often the missing piece of the puzzle that gets overlooked. Both internal links (links within your website to other pages on your website), external links (links on your page to external authoritative website) and backlinks (links from other websites to your own). Comparing sites with similar content age and domain authority , the one with the most backlinks almost always outranks the other. Whilst we don’t know exactly how the Google Algorithm uses backlinks to rank your website, we know right now, they still play an important part and should be included in an effective SEO Strategy. Of course if you are a market leader, the chances are you already have plenty of backlinks.

Knowing which keywords to rank for is great, but if your customers are just going to leave because your site is slow, or has confusing content, what’s the point? We don’t want to see anyone throw marketing spend down the drain.

Page speed and ease of use are some of Google’s many ranking factors. As Google partners, we know a thing or two about PageRank and online visibility Page speed and ease of use are some of their ranking factors.

There are over 200 factors it looks at when deciding where to put your web page in the search results. We won’t list all of them here, that would be silly, but some of the most important factors are quality of content, speed, mobile adaptive, security and even the site’s code itself. Secured sites (HTTPS vs. HTTP)

We carry out extensive keyword research using a variety of tools. Most Manchester SEO clients come to us with an idea of what they think their main keywords are. Its also common in our experience for clients to proudly tell us what they rank #1 for. What most don’t know, and haven’t been reported on is the search volume. There is absolutely no point in being in first place on Google for “Dog Walking Services In Little Bottom On Sea” if no one ever searches for that term. So we start by discovering which words your website actually ranks for, and what similar sites rank for those keywords, how you compare to those other similar sites and how many people are actually searching for those keywords. We can find things that you may not have thought of.

The overused phrase content is King, whilst worth considering doesn’t apply to every site. Its about relevance too. An ecommerce site may rank much higher than another page for the same keyword, simply because the intent of the search query may indicate a user is looking to shop. So we tailor your SEO strategy to the individual business. As Google Shopping Specialists and Shopify Partners, we would always recommend an ecommerce SEO strategy went hand in hand with Google Shopping Ads.

Content should be written for humans and optimised for search engines and not the other way around. It needs to inform, engage and promote the desired action. Google identify the primary reasons for users engaging with your content. Want to know, want to go, want to do, want to buy. Google calls these moments ‘Micro Moments‘ and they should be at the core of your content.

In most cases our clients can provide us with a level of content, although we understand you can often be busy. We can either create a list of ideas for content or we can produce it for you. We work with a variety of industries, and work with our clients to produce high ranking content, or help our clients to produce content we can further optimise.