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Made By Factory Are Greater Connected

Over the past three months, Made By Factory have been part of a select cohort of digital agencies in Manchester woring in the public and private sector to take part in the Greater Manchester Business Growth Hub's Greater Connected programme. Greater Connected: What is it? Greater Connected brought together digital agencies, with panel experts and […]
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Charity Grants from Google

‘You have to spend money, to make money’ the common English saying is correct. Charities must take this into account when running their online presence. This is both in terms of a website and in terms of marketing. Marketing has become a ‘dirty word’ within the charity sector. Still, it is essential for charities to […]
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Getting The Most From Your Email Marketing

In a time when people are becoming ever more tired of the onslaught of emails, it still manages to be a powerful ally in your sales arsenal. Done right, it can lead your audience down a carefully crafted funnel and right in the path of your product or services. Done wrong you’ll anger them royally […]
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9 most important PPC changes you need to know about in 2019

As the dust starts to settle following last week's Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the […]
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The Consumer Path To Purchase. Why SEO is Never Quite Enough

If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that enough? Are you relying on SEO? So you have a website. Great! How are people going to find it? Ignoring all […]
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7 Surefire SEO Strategies for 2019

SEO can be pretty frustrating, and it can take a long time to get results. While that's true, thbeere are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is […]
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How To Nail Competitor Analysis

Do you feel like you’re doing all the right things, but you can’t get a heads up on the competition, then it could be your competitive analysis isn’t being carried out correctly. Unless you’re lucky to be so niche, no one else does what you do; then you are going to have competition. There is […]
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Made By Factory Visit Google!

Visiting Google was a fitting trip after I recently completed Squared Online Training with Google UK. This trip marked the first chapter in our journey to becoming an expert Google Partner Agency, specially selected for their elite training program, Google Elevator. On this gloomy Manchester morning,  Danny, Jess and I, boarded the Pendolino from Manchester […]
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Factory signs the Contract for the Web

"The web was designed to bring people together and make knowledge freely available" The Contract For The Web - World Wide Web Foundation Announced at Web Summit 2018 in Lisbon by Sir Tim Berners-Lee, the Contract for the Web serves one key purpose - to ensure that the web serves humanity.  The web is something to benefit […]
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Factory @ WordCamp Manchester

October gave rise to WordCamp Manchester and a fun time was had by all. If you have never been to a WordCamp there is something for everyone in the WordPress community, whether that be as a designer, a developer or a website owner. It turned out to be a great weekend put together by the […]
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Factory @ Web Summit 2018

Between 5-8 of November 2018, the tech extravaganza that is Web Summit rolled into Lisbon once more.  Factory was there for the second year running to take in all that is hip and happening in the tech arena and also what is yet to come. With over 69,000 people from 159 countries and 1,200 speakers […]
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Made By Factory Go Global. 3 Trips With Enterprise Nation

As part of our Enterprise Nation Membership, the team have taken part in several trade missions to various parts of the world with Enterprise Nation! Here's what we got up to. Go Global Ireland Made By Factory's Danny & Andi joined Enterprise Nation on their first Go Global Mission in March 2016. We went to […]
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We Are Invited To Downing Street!

This month Andi, our creative director went to an exclusive meeting, held at 10 Downing Street. She went to discuss how the government can help small businesses. So what were we doing at Downing Street? Andi met with the Prime Minister’s Business Engagement Manager, Niamh Mulholland. There were entrepreneurs from twenty other businesses from the […]
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WordCamp Manchester Design

I love a good WordCamp and I have been happy to have been part of the organiser team for WordCamp Manchester for several years. The WordPress Community is a fantastic group of people and I have made lots of friends there. This year I led the design team for the 2018 Manchester Event. After the […]
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The Mobile Advertising Landscape. How Consumers Are Engaging With You in 2021

Let's talk about the mobile advertising landscape. The following article was written after an in-day training session at Google HQ, St Giles, London. At the time of rewriting in 2021, we have rechecked statistics. Please feel free to drop us a line in the comments if you have any insights to share with us! We […]
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Hand-Picked For Google Elevator - Elite Google Partnership Programme

As a Mancunians, We were “proper chuffed” to be picked for the Google Elevator programme. So my business was chosen as only one of thirty agencies in the UK. Chosen for what? Chosen to take part in Google’s elite fast track to success coaching programme ‘Elevator’. It’s a three-day course in London, over three months, […]
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WordPress Contributor Day for Dummies

I want to demystify WordPress Contributor Day. I'm currently working on organising and shouting out about the contributor day for WordCamp Manchester so I thought I would come to Paris and see the biggest WordCamp Contributor Day in Action. When I first heard the term 'WordPress contributor day' I imagined it was a day for […]
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Taking Digital Marketing to WordCamp London

Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I've been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and […]
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