Hand-Picked For Google Elevator’s Elite Google Partnership Programme
As Mancunians, we were “proper chuffed” to be picked for the Google Elevator programme. My business was chosen as one of only thirty agencies in the UK. The aim of the program is to help digital agencies grow sustainably and deliver high levels of performance for their clients. Being part of the program helps companies grow, improve their services, and maintain high-quality support for their clients. Being invited to participate in Google’s elite fast-track coaching programme, ‘Elevator’, signifies recognition as a high-growth agency. It’s a three-day course in London, spread over three months, with personal coaching and a few additional sessions, culminating in a fantastic afterparty.
Robert Craven leads this fantastic Google programme. Robert is a first-class international business keynote speaker and author of the book “Grow Your Digital Agency”. The programme allows existing and promising Google partners to fast-track their skills with world-class coaching and support.
Robert’s enthusiastic delivery and straightforward approach to digital agency growth have earned him a spot as number 42 in the UK Power 100 for Entrepreneurship and Entrepreneurs, and he is referred to as “The UK’s Number One Business Speaker”. Knowing Google’s reputation for bringing in the best to train their partner businesses, it’s an honour to be in this small group of agencies benefiting from his expertise. Robert bridges the gap between determination and a high-performance agency, and the Google Partners Elevator programme does just that.
What is Google Elevator?
The Google Elevator programme looks at the successes behind significant players in the Google Partner programme and examines what makes them tick. A photo of the Google super G logo on an elevator door illustrates the prestige associated with the program. Being selected for Google’s Elevator program is a prestigious opportunity, involving only thirty agencies in the UK who have shown they have the expertise and mindset to successfully scale their digital agencies and have the Google partner badge.
The programme provides the methods needed to achieve goals and helps with strategies. By strategies, I mean, understanding where am I going and how to get there, maintaining high-quality service, and ensuring clients’ marketing strategies remain at the forefront of online advertising.
Program Overview
The Google Elevator program is a prestigious initiative designed to support the growth and development of top-tier digital agencies worldwide. This exclusive program aims to equip participating agencies with the tools, resources, and expertise needed to deliver exceptional services to their clients and stay ahead in the rapidly evolving digital marketing landscape. By fostering collaboration and innovation, the Google Elevator program seeks to create a community of forward-thinking agencies that can drive business success and make a lasting impact on the industry.
Program Details
The Google Elevator program is a six-month training initiative that offers a comprehensive curriculum covering all aspects of digital agency operations. Led by renowned business consultant Robert Craven, the program delves into critical areas such as people and culture, finance, operations, sales, and marketing. Participants benefit from a mix of individualized coaching, group sessions, and networking opportunities. Additionally, agencies gain access to exclusive Google resources, including specialized training and strategic planning sessions, as well as opportunities for collaboration and knowledge-sharing with other top agencies. Participants might face the challenge of adapting their strategies to fit the unique constraints and requirements of the program.
Benefits for Agencies and Clients
The Google Elevator program offers numerous benefits for both agencies and clients. By participating in the program, agencies can gain exclusive access to Google’s expertise and resources, which can help them stay at the cutting edge of the digital marketing industry. This, in turn, enables them to provide the best possible services to their clients.
One of the primary benefits of the program is the individualized, one-on-one business coaching that agencies receive for four months. This coaching helps agencies to identify areas for improvement and develop strategies to overcome challenges. Additionally, the program provides opportunities for networking and collaboration with other Google Partner businesses, which can lead to new partnerships and business opportunities.
For clients, the Google Elevator program means that their agency is committed to delivering high-quality services and staying up-to-date with the latest digital marketing trends. This ensures that clients receive the best possible return on investment for their digital marketing campaigns. Furthermore, the program’s focus on innovation and knowledge extraction from Google means that agencies can create customized solutions that meet the unique needs of their clients.
Overall, the Google Elevator program is a win-win for both agencies and clients. It provides agencies with the tools and resources they need to succeed in the competitive digital marketing landscape, while also ensuring that clients receive the best possible services and results.
What Do Google Partners Do?
In short, we display excellence in creating and managing effective Google Ad campaigns. Made by Factory is a specialist Google Search and Shopping agency.
Various companies benefit from the Google Elevator Programme, which enhances operational efficiency and performance through unique training and networking opportunities.
How Do You Get on the Google Elevator Programme?
The programme is by invitation only. Since the partners’ team for blue-badged partners in Leeds was disbanded, the programme seems available only for larger accounts or premier Google partners. The course uses much of the material from Robert’s book “Grow Your Digital Agency,” which is available on Amazon in paperback or Kindle Edition. Participants might face challenges such as adapting to new strategies and managing time effectively to maximize the benefits of the program. Can you guess what the most common challenge participants face is?
Robert also speaks at various events across the UK and runs the ‘GYDA Initiative’. Hence, if you’re reading this as an agency wanting to know more about Elevator and Robert’s work, join his Facebook group at GYDA Initiative and tell him Andi sent ya! Participants are excited about joining the program, eager to engage in training and networking opportunities.
Participation and Requirements
To be eligible for the Google Elevator program, agencies must demonstrate a strong track record of delivering exceptional digital marketing services to their clients. A commitment to innovation, growth, and excellence in operations is also essential. Given the program’s highly competitive nature, only a select number of agencies are invited to participate each year. Those selected must be prepared to dedicate significant time and resources, including attending regular coaching sessions and completing assigned projects and challenges.
The agencies’ online presence is crucial, and their website should reflect a genuine commitment to shaping future leaders in the industry.
How Can a Google Elevator Company Help My Digital Marketing Business?
We work primarily with the construction industry. Every single one of our clients ranks on page one for key terms in their industry. Where there are gaps, a highly targeted ad strategy ensures our clients are visible when their customers are searching. Teamed with fast and well-designed websites that perform, we strive to offer a good service to businesses that are experts in their field but might not always have the technical jargon to understand digital marketing. The process involved in the Google Elevator program includes collaboration, preparation, and unique experiences that shape the project.
Since gaining our Google Partner badge, we have earned specialisms in search, display, and mobile advertising. We are certified in all five areas of Google Advertising and Analytics. Since then, I have provided training with local authority growth programmes in Manchester and continue to educate businesses on the power of digital advertising. This year, I am also a growth advisor for Enterprise Nation. Participants in the program might undertake various projects, including large-scale mural installations and thematic elements.
Can You Still Do Google Elevator?
Google has shifted focus from blue-badged to more prominent red-badged partners. However, Robert Craven offers agency growth strategy and training through his GYDA Initiative (Grow Your Digital Agency Program).
If you want to know more about our marketing services, check out our ‘PPC Agency’ page and request a free ad audit.
Andi is a co-founder of Manchester Digital Agency, Made By Factory.
Andi is a co-founder of Manchester Digital Agency, Made By Factory.
Industry Impact
The Google Elevator program has the potential to make a significant impact on the digital marketing industry as a whole. By supporting the growth and development of top-tier agencies, the program drives innovation and excellence in digital marketing services. This leads to better outcomes for clients and fosters a more competitive and dynamic industry landscape. Additionally, the program helps establish Google as a thought leader and champion of digital marketing excellence, further solidifying its position as a trusted partner for businesses and agencies around the world. Participants might face the challenge of adapting their strategies to meet the program’s rigorous standards and expectations.
